PYXIS — Responsive Identity — As an addition to the WorldView brand, we were also asked to create an identity for the parent company. PYXIS is the creator of the incredible geospatial data technology behind the WorldView engine.
The logo is designed to be responsive to scale, in that the line weight and spacing increases as the logo is used in smaller contexts.
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— As the logo decreases in size, the weight and letter spacing increases in response.
